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Kraftful in 2020

2020 was a year like no other. It was dominated by a pandemic that changed how people live and work. Our team quickly reacted to the situation and went 100% remote in early March. We adjusted our strategy and plans to maximize our progress in this challenging year. 

Looking back, we’re proud of what we achieved and excited for what’s ahead. 

In the first part of 2020, we closed a funding round from Google, Y Combinator, F7 Ventures, Cleo Capital, and many exceptional angel investors. The funding fueled our product work and sales activities. 

Over the next few months, we built optimized user experiences for two new smart home categories across multiple platforms. 

Our user experiences were enjoyed by thousands of users. From interaction data, we see that most people use our experiences many times per week and we’ve reached 4+ star ratings across Kraftful-powered apps. 

While our metrics look great, we’re most excited about what users have to say about our experiences:

"Complete stand alone reason to buy the [smart home product] just to get this app."


“I must say, wow, the new design is really amazing.”


“The new app is 100% better than the old app, thanks for that!"


"Most improved interface I've ever seen."

2021, here we come!


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