Internet connectivity is coming to every object around us:
home appliances, furniture, exercise equipment, cars, offices, schools...
Our goal is to make connected things usable by more people.
You shouldn't need technical help to unlock your door or turn on the lights.
Everyone should be in control of their connected environment.
We’re a team that puts users first. We make hard, pragmatic decisions. Constant iteration is at the core of our product and company. Empathy is our superpower.
The user is at the core of usability. We focus on doing the best thing for the users, including protecting their data. If there’s ever a conflict between users’ best interest and customer needs, it’s our responsibility to educate customers that users’ best interest is what’s best for customers’ business.
Always pragmatic, never dogmatic. We make hard decisions to do the right thing, focusing on value and people over process.
Constant iteration is at the core of our product and company. Shipping early to learn the right direction is better than polishing to perfection based on imperfect information. Mistakes are sometimes inevitable when doing new things and moving fast. When we can’t avoid a mistake, we learn from it to make better decisions in the future.
Empathy is our super power. We empathize with our users to build a better product. We empathize with our customers to better solve their business needs. We empathize with our coworkers to help them do their best work and create an inclusive work environment.
We're Apple, Slack, CZI, Facebook, and IFTTT alumni with years of experience developing award-winning products that have been enjoyed by millions of users.
Kraftful is backed by Y Combinator, Google, Samsung Next, Precursor Ventures, F7 Ventures, Cleo Capital, Leadout Capital, and many exceptional entrepreneurs and angels.