Our Team: Meet the product management experts behind Kraftful

Empathy

We empathize with users, customers, & co-workers to help companies build better products.

Pragmatism

We make hard decisions to do the right thing, focusing on value and people over process.

Iteration

Shipping early to learn the right direction is better than polishing to perfection based on imperfect info.

Our Values

We’re a team that puts users first. We make hard, pragmatic decisions. Constant iteration is at the core of our product and company. Empathy is our superpower.

Empathy

Empathy is our super power. We empathize with users to help companies build better products. We empathize with our customers to better solve their business needs. We empathize with our coworkers to help them do their best work and create an inclusive work environment.

Pragmatism

Always pragmatic, never dogmatic. We make hard decisions to do the right thing, focusing on value and people over process.

Iteration

Constant iteration is at the core of our product and company. Shipping early to learn the right direction is better than polishing to perfection based on imperfect information. Mistakes are sometimes inevitable when doing new things and moving fast. When we can’t avoid a mistake, we learn from it to make better decisions in the future.

We're product builders passionate about building exceptional products, delighting users at scale, and helping other product folks build user communities around their products.