We help you build better products.

About Img
About Img
About Img
About Img
Vision

Our Values

We’re a team that puts users first. We make hard, pragmatic decisions. Constant iteration is at the core of our product and company. Empathy is our superpower.
Innovation Icon
Empathy
Empathy is our super power. We empathize with users to help companies build better products. We empathize with our customers to better solve their business needs. We empathize with our coworkers to help them do their best work and create an inclusive work environment.
Efficiency Icon
Pragmatism
Always pragmatic, never dogmatic. We make hard decisions to do the right thing, focusing on value and people over process.
Team Work Icon
Iteration
Constant iteration is at the core of our product and company. Shipping early to learn the right direction is better than polishing to perfection based on imperfect information. Mistakes are sometimes inevitable when doing new things and moving fast. When we can’t avoid a mistake, we learn from it to make better decisions in the future.

Meet the Krafters

We're Slack, Facebook, and IFTTT alumni with years of experience developing award-winning products that have been enjoyed by millions of users.
John Doe
Yana Welinder
Founder & CEO
Wade Warren
Jacob Gable
VP of Engineering
Kristin
Heidi Gluck
Chief of Staff
Ronald
Renat Zhilkibaev
Founding Engineer
Danny Russel
Heather Perkins
Senior Sales Engineer
Danny Russel
Anna Carmichael
Growth Lead

Backed by the best

We're fortunate to be backed by many other exceptional investors and entrepreneurs.
John Doe
John Doe
John Doe
John Doe
John Doe
John Doe
John Doe

Excited to try?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.