Build top IoT products

Leverage product analytics to delight users✨

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👋🏽 Hey hardware companies!

Kraftful is the only analytics solution focused on making connected hardware delightful to use.
We're Facebook, Slack, and IFTTT alumni, bringing the data approach behind massively adopted software to the world of IoT.
Kraftful is backed by Google, Samsung, Y Combinator, and many exceptional investors.

Knowledge is Power 💪🏻

Whether you're launching your first connected hardware or looking to improve an existing experience, product analytics are critical for making your product usable and delightful.

  • 📉Understand where users drop off
  • ⚡️Learn how users connect your device
  • ❤️Analyze which features are most used
  • 💡Get insights on how to help users
  • 💯And much more!

What people are saying

Chris Holbrook

CEO & Co-Founder, Hanu Health

Kraftful provides the data and analytics to help founders quickly achieve Product Market Fit and build a product that dazzles their customers.



I'd be hard-pressed to think of a hardware development team that isn't strapped for hours and manpower, and Kraftful's solution makes a lot of sense.

Michele Turner

Sr. Director, Google Smart Home

This is really smart. Figuring out user churn in IOT is hard - did the product stop working or is your integration just not that helpful?

Great idea @Kraftful team.

Y Combinator


Why are there so many bad smart home apps? It's because most of them don't use interaction data to improve their UX.

@Kraftful (YC S19) Analytics monitors key IoT metrics and makes apps delightful to use

Travis Willis

Sr. Product Manager, dormakaba

I came away impressed and excited at what it can provide me as a Product Manager.

If you are building and managing connected devices and applications you should watch this.

Reviews of Kraftful-powered apps

Get top ratings

Super easy to set up
Really outstanding
This app and the connected device works great.
Keep up the good work!!
Very simple and user friendly
1000 times better
Easy to maneuver for scheduling
So easy a caveman can use it
Much better connectivity, better layout of schedule, ease of use.
Excellent app.
Smooth strong app
I really like this app/stat and it's getting better and better.
Beautiful, simple, modern design.
Geofencing is amazing.
Great app. Easy set up, nice display, love the features.

Build a better IoT product

Leverage analytics to delight your users

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