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Top ChatGPT prompts for product managers

Fully leverage ChatGPT to improve your product thinking, develop a winning product strategy, write exceptional documentation, and much more.


We recommend using these prompts with Kraftful GPT. Check out some of the prompts below or download the full free set of top ChatGPT prompts.

General prompts for PMs

Understand and improve PM skills

General prompts for PMs

Write a comprehensive list of fundamental soft skills and leadership attributes vital for product managers. Additionally, recommend efficient strategies to nurture and enhance these characteristics.

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Learn from successful products

General prompts for PMs

Write a case study analyzing the product strategies and key decisions behind a successful [specify type of product, e.g. “fintech”] product.


Learn to use PM frameworks

General prompts for PMs

What are the most important frameworks I should be knowing as a product manager? Explain their application to my product which [describe your product and your product vision].

Apply PM frameworks

General prompts for PMs

Please use the AARRR framework to describe what customer journey would look like for [describe your product]. Include important metrics and opportunities for improvement for each stage. Present your analysis in a structured table format. (You can adapt this prompt for other PM frameworks.)

Find the right PM tools

General prompts for PMs

Craft an extensive list of essential development tools and software frequently used in product management. Detail their primary features, benefits, and the specific product management tasks they're tailored for. (If you have specific tools you’d like to explore, feel free to list them in the prompt like this: “The list should include ProductBoard, Miro, Notion, Delighted, Clickup, Linear, Jira, Mixpanel, Amplitude, Prodpad, and Dovetail.”)

Product launch best practices

General prompts for PMs

Develop a comprehensive guide with best practices to ensure a successful product launch including: planning, execution, and post-launch activities.

Backlog grooming

General prompts for PMs

Generate a backlog grooming strategy to keep our development on track. Here are our constraints [specify team size, technology and tooling, how to gather feedback from users and stakeholders, market situation, amount of tech debt, regulatory issues, and anything else that would be helpful to know for backlog grooming considerations].

Feature prioritization

General prompts for PMs

Using [specify a prioritization framework, e.g. RICE scoring model, ICE scoring model, Value vs. Complexity Quadrant, Kano Model, Weighted Scoring Prioritization, the MoSCoW method, Opportunity Scoring] and given [specify your company goals or product vision], help me prioritize the following: [list all features or viable initiatives that you’d like to prioritize]

Stakeholder collaboration

General prompts for PMs

Develop a strategic blueprint for a product manager to facilitate efficient collaboration with cross-functional teams. Highlight specific communication techniques and tools that the product manager can use and recommend best practices for optimized collaboration. [Describe your product, company, stakeholder, or any other relevant context.]

Product strategy

Guide for creating a product roadmap

Product strategy

Create a comprehensive, step-by-step guide that explains the process of crafting a successful product roadmap for [specify product]. This guide should effectively incorporate best practices, utilize optimum tools, and suggest effective communication strategies.

Product discovery and competitive analysis

Product strategy

Perform [specify framework: SWOT, PESTLE, Porter’s 5 force] analysis on [specify competitor’s name or describe their product experience if it’s a less well-known brand].

Identifying relevant KPIs

Product strategy

Propose 20 unique KPIs to measure our product's market performance. The product is [describe product].

KPI plan

Product strategy

Develop a comprehensive guide on assessing and monitoring product success through KPIs. The guide should prioritize the following dimensions: [specific metrics, targeted objectives, effective reporting methodologies, and any analytics tools used.]

Metrics for product release

Product strategy

Suggest a set of metrics to measure the success of our recent release. The release includes [describe release].

User engagement improvements

Product strategy

Propose a set of A/B tests to improve user engagement. The product is [describe product].

Pricing strategy

Product strategy

Propose 3 alternative pricing strategies for our new product. The product is [describe product].

Writing documentation

PRD template

Writing docs

I am looking to create a detailed Product Requirement Document for [describe your product at a high level]. Please give me a template and explain the purpose of each section.

Writing PRDs

Writing docs

Please write a detailed Product Requirement Document for [describe your product or feature]. Include all the important details and the following sections [list any sections that your product team prefers to see in a PRD].

Release notes

Writing docs

What are the essential elements of a well-written release note for [describe your product]? Please provide both best practices and examples for crafting notes that effectively communicate new changes and improvements to users.

Product announcement to users

Writing docs

Please draft a product update announcement for our users. The release includes [describe release].

User experience prompts

Usability improvement

User experience

Identify 10 areas of usability improvement in our user interface. The product is [describe product]. [Upload screenshot of the website or app, do not use the Kraftful plugin]

Accessibility improvement

User experience

Propose a feature set to improve the accessibility of our product. The product is [describe product]. [Upload screenshot of the website or app, do not use the Kraftful plugin]

Write SQL prompt

User experience

You have the following SQL table available to you: events.

It has the columns:
- user_id
- timestamp
- name

Your job is to respond with SQL queries. How many users triggered the "Signup Success" event in the past week?

Collaborate with designers

User experience

Please provide best practices for collaborating with a design team on [describe your product]. [You can also specify anything relevant about your product team, the design team, the tools either team uses, and any relevant processes (e.g. lean or agile methodology, SAFe, waterfall.]

Landing page design

User experience

Create a list of must-have visual elements and design principles for an effective landing page for [describe your product]. The page should advance [specify customer experience goals] and be based on these [list key branding guidelines].

User feedback prompts

User research strategy

User feedback

Please create a strategy for conducting effective user research and gathering valuable feedback for [describe your product]. Considering these methods and tools: [specify methods and tools you’re considering].

User interviews

User feedback

Explain the process of designing and conducting a user interview for [describe your product], providing guidance on preparing interview questions, selecting participants, and managing the interview process.

Survey questions

User feedback

Draft a survey to collect customer feedback on our latest release. The release includes [describe release].

Talk with users on social media

User feedback

Here’s some user feedback we got on social media: [paste message]. Draft a response to user feedback. [Include rough notes on anything you want to communicate to users, e.g. you plan to build what they are asking for, there’s already a way to do what they want to do, etc.]

Bug report

User feedback

Here’s some user feedback: [paste message]. Draft a bug report based on user feedback.

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About Kraftful

Kraftful is a copilot for product teams. Kraftful leverages large language models (LLMs) to help product-led teams build a community of users around their products, by listening to millions of users in minutes and incorporating their feedback in the product development process.

Product managers can connect their product NPS survey data, app store reviews, support tickets, or other sources of user feedback to get instant product insights based on large volumes of qualitative data. Kraftful automatically collects and summarizes feedback daily so that product teams can get summaries directly in their mailbox or Slack.

Product managers can then leverage Kraftful’s qualitative analysis to automatically draft user stories and acceptance criteria and seamlessly create tickets with platforms like Jira.

Kraftful’s GPT-based solution provides much deeper product insights than thematic analysis, clustering, sentiment analysis, or other traditional AI tools for data analysis. By leveraging Generative AI, Kraftful turns Net Promoter Score surveys into actionable product insights beyond just a number.


Kraftful helps you achieve product-market fit, engage your users, and boost revenue.

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