Au revoir 2023, hello 2024 👋
As we step into 2024, the landscape of product management is undergoing a seismic shift, driven by the integration of AI into various aspects of the field. At Kraftful, we’ve witnessed firsthand (and been a part of 🤗) the transformative impact of AI on product management.
2023 marked a significant surge in AI usage among PMs – in fact, Kraftful grew to 30k users in less than 1 year 🤯 With ever improving large language models at our fingertips, this trend is set to continue in 2024. AI tools will become more mainstream as product managers embrace them in their day to day work.
The way that PMs are using AI is changing. Think about the first question that you asked ChatGPT…for example., “What is the capital of France?” and think about the questions and tasks that you use ChatGPT for now. While AI in work life may have first been limited to mundane tasks or basic questions, PMs are now using AI for data analysis, user feedback interpretation, crafting superior product definitions and enhancing stakeholder communication. This broader adoption of AI tools, including AI-driven analytics and software AI, is revolutionizing how PMs approach product discovery and management 🕵️♀️
As AI takes over routine tasks in 2024, PMs will find more bandwidth to focus on strategy, crucial for product vision and roadmap planning. This shift is particularly relevant for agile product management, where quick adaptations and strategic thinking are key 🔑
However, there's a caveat: PMs who fail to leverage the time freed up by AI for strategic thinking might fall into the trap of becoming feature factories, emphasizing quantity over quality.
We suspect that AI and Product Management will also enable companies to address a wider array of challenges with leaner budgets, thereby increasing the demand for skilled PMs to guide product journeys ⭐
You can begin your year and stay ahead in this AI-driven era with Kraftful. Kraftful is a copilot for product builders. Beyond thematic analysis and embeddings clustering, Kraftful provides more complex qualitative user feedback analysis – essential for understanding user feedback and product insights. Our framework supports PMs in creating a robust product vision statement, backed by data-driven insights and user research.
The ability to listen to users at scale helps with prioritizing features. By using Kraftful's qualitative data analysis capabilities, PMs can create products that are not only viable but also delightful to users ✨
As we navigate through 2024, AI in product management becomes increasingly important. Embrace the power of AI and your user feedback with Kraftful and build delightful products 🥰
What are you waiting for?
Explore for yourself at www.kraftful.com
