Kraftful Wins Fast Company’s World’s Most Innovative Companies Award

Kraftful Wins Fast Company’s World’s Most Innovative Companies Award

We're thrilled that Kraftful has been selected by Fast Company as one of the Most Innovative Companies of 2024! This recognition is a testament to our commitment to revolutionizing the product development process. 

At Kraftful, we’re driven by the magic of crafting delightful products. To truly innovate, you need to completely grasp the users’ needs. And you need to have the mindspace and tools to design the perfect solution based on those needs. Our goal is to harness AI, ensuring product teams have immediate access to user needs, freeing up their time, and providing a workspace for true product innovation.

We're incredibly grateful to Fast Company for acknowledging our efforts and including us in their prestigious list of the World's Most Innovative Companies, alongside industry giants like OpenAI and Nvidia. This year's list highlights businesses that are shaping industry and culture through their innovative approaches, setting new standards and achieving remarkable milestones across various sectors.

Kraftful's Founder and CEO, Yana Welinder, expressed her pride in the team's achievements, stating, "Innovation and design are at the heart of everything we do at Kraftful. I'm incredibly proud to see our team recognized by Fast Company as one of the World's Most Innovative Companies and the top #7 company in the Design category."

Since our beta launch in early 2023, Kraftful has been adopted by over 30,000 product teams from leading companies such as Google, Microsoft, and Meta. Our platform has analyzed over 20 million pieces of feedback, saving teams more than 200,000 hours in manual review of survey data, interview transcripts, app reviews, support tickets, and other user feedback.

Over the past year, we've introduced several innovative solutions to help product teams build better products. Our auto-translate feature enables teams to collect customer feedback in thousands of languages and receive summarized feedback in their preferred language. Kraftful Surveys instantly generates product surveys based on past user feedback or new topics and provides insights like top feature requests, complaints, and loved features. Kraftful Projects helps teams build product roadmaps based on collected insights, write PRDs and user stories with AI assistance, and sync them to the backlog – making the entire process more strategic and efficient.

This recognition from Fast Company is a special moment for our tiny but mighty team, and it motivates us to continue pushing the boundaries of product innovation. We're excited to see what the future holds and to keep empowering product teams to create delightful products that meet and exceed user expectations.

Thank you to Fast Company and to all our users and supporters who have been a part of this incredible journey. Here's to many more years of innovation and success!


Kraftful is on a mission to help product teams everywhere build better products. With Kraftful AI, teams can listen to feedback from millions of customers in minutes, instantly integrate product insights into their development process, and dive deeper with surveys generated based on existing insights. Backed by Y Combinator, Samsung, Google, and many prominent investors, Kraftful is the fastest growing platform for product teams. Read more on


Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at

Innovative teams use Kraftful to engage users & boost revenue.

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