Big news: Kraftful has been acquired by Amplitude!
Our AI product will form a core new VOC part of the Amplitude platform. Here’s how we got here...
Six years ago, we set out to help teams build products users love. Stepping off the Y Combinator demo day stage, our journey was filled with macro headwinds, setbacks, and pivots. It was a slog. But we learned so much.
We finally landed on something truly special two years ago: helping product teams listen to users at scale. Over 50,000 product builders came to rely on our solution. We got named a Most Innovative Company by Fast Company, featured on Masters of Scale, and got some awesome product awards. It was magical to see product people from every type of tech company, major retail brands, car manufacturers, financial institutions, and beyond sign up for Kraftful every day because they heard great things from other products people. Last quarter, we hit record ARR growth — 87%! Things really started taking off.
But as a founder, you always want the greatest opportunity for your baby. Talking with Spenser, Francois, Dave, James, and many other Amplitude folks, I realized there’s a much bigger opportunity together. AI has unlocked an entirely new way for teams to perfect products with insights from every feedback channel and user behavior. Together, we’ll make that vision a reality.
And frankly, it had to be Amplitude. Back when we started Kraftful, we piped our scrappy early data into every analytics platform out there, hunting for the best insights. Amplitude stood out immediately, built not just by engineers for engineers, but truly for product teams. Long before they IPO’d and emerged as the clear market leader, it was already obvious in their product. Amplitude was built with the same care and taste that defined our own product journey at Kraftful.
As we begin this next chapter with Amplitude, I've done a lot of reflecting. The solo founder journey is not for the faint of heart. You're fundraising, building, selling, marketing, hiring, all at the same time. There's no cofounder to step in when you're tired or sick. Eventually, the biggest unlock is building an incredible team and I’m fortunate to have worked with the most amazing team at Kraftful. I'm proud of everything we've built together and excited to continue building on the same vision with Amplitude.
We will be integrating the Kraftful product as a native part of the Amplitude platform to bring better insights to companies all over the world. In fact, we started planning that experience long before we finalized this deal. We wanted to be able to hit the ground running on day one.
Grateful to the Amplitude team for the warm welcome and to our investors, customers, and everyone who’s believed in us along the way.
Here's to the next chapter—helping teams craft even better products, together.