
“Kraftful helps us a ton in understanding user feedback,” shared Andi CTO Jed White.
“That’s what drives our focus on accuracy. We’re huge fans!”
Andi is search for the next generation—visual, conversational, and factually accurate. Instead of just links, Andi delivers answers, like chatting with a smart friend. A fast-growing startup backed by Y Combinator, Andi already serves over a million people and has been named a top AI search engine by Fast Company. In the 2024 independent SearchBench AI evaluation, Andi was deemed the most accurate search engine, surpassing industry giants like Google and ChatGPT. Andi combines generative AI and large language models with live data, smart algorithms, and semantic search technology to provide factually accurate, concise answers alongside a visual feed of the most relevant, high-quality sources. The mastermind behind the technology is Andi CTO and Co-Founder, Jed White. He shared that “Kraftful helps us a ton in understanding user feedback—that’s what drives our focus on accuracy. We’re huge fans!”
With a lean team serving a rapidly growing user base, Andi needed a reliable way to capture user feedback and translate it into actionable product insights. “Kraftul has been a game changer for sorting through our feedback and honing in on the key features users want,” shared Angela Hoover, CEO and Co-Founder of Andi. She and the team chose Kraftful for its superior analysis and seamless integration into the product development workflow. Like Andi, Kraftful prioritizes accuracy, developing a proprietary hallucination detection system that eliminates LLM-induced inaccuracies before presenting product insights to customers. “Kraftful’s superior analysis and exceptional user experience made it the perfect fit for our team,” adds Nick Chan, Andi COO.
“Kraftul has been a game changer for sorting through our feedback and honing in on the key features users want,”
said Angela Hoover, CEO and Co-Founder of Andi.
“Our mission is to build a search engine that truly understands and serves users,” explains Angela. To achieve that, Andi’s team relies on deep user feedback analysis. With a large and engaged user base, Andi receives massive volumes of feedback in its vibrant Reddit and Discord communities. Manually making sense of all this data would take hundreds of hours. Instead, Andi has integrated Reddit and Discord with Kraftful, allowing them to track feature requests, complaints, and the features users love. “Kraftful has been a lifesaver for understanding our users through their feedback,” says Jed. “We love working with Kraftful and rely on it heavily at Andi.”
Beyond community feedback, Andi also uses Kraftful Surveys to gather insights on pricing and specific features, like the Andi Search API. Kraftful’s AI-powered surveys generate relevant questions based on a topic of interest or past feedback stored in Andi’s Kraftful repository. Andi also leverages Kraftful’s AI-powered interviews, which adapt in real time, generating personalized follow-up questions based on users’ survey responses. “Kraftful Surveys have made it so much faster for us to gather user input,” shares Nick Chan. “It’s like having a superhuman user researcher—one that knows all the best practices for writing surveys and conducting interviews, interviewing millions of users simultaneously and most importantly providing the valuable insights that make the difference.”
“Kraftful Surveys have made it so much faster for us to gather user input,” shared Nick Chan, Andi COO.
“It’s like having a superhuman user researcher—one that knows all the best practices for writing surveys and conducting interviews, interviewing millions of users simultaneously and most importantly providing the valuable insights that make the difference.”